Hechas de Personas

In Mexico, companies generate 8 out of 10 jobs. Yet while their names are everywhere, the people who make them possible often go unseen.

To bring companies closer to society, Made of People proposes a simple change: for one month, businesses give up their most recognisable asset — their name — to the people behind it.

Delivery trucks, packaging, storefronts and social media retain their familiar brand identities, but carry the names of the employees who make them possible. Each name connects to a real person, whose role and story can be discovered through a QR code.

By giving their visibility to their employees, companies make their contribution to society more human and tangible.