Lips are lips

Vaginal yeast infections are common, yet the stigma surrounding intimate health can make treatment feel embarrassing or uncomfortable.

Lips Are Lips uses the familiar language of beauty to normalise vaginal care. The campaign introduces a lipstick-inspired Canesten V applicator that allows women to apply antifungal cream directly, transforming a traditionally clinical product into a format associated with everyday self-care.

Through product design, beauty photography and advertising, the campaign brings intimate health into a category where women are already encouraged to feel comfortable discussing and caring for their bodies.