NSFW (Not Safe For Women)

Social media platforms routinely restrict women's health content, treating educational information about menstruation, menopause and reproductive health as sexually explicit.

NSFW challenges this contradiction by taking censored women's health content to the very places where adult content is allowed.

The campaign introduces a Women's health category on adult websites, giving rejected health information a place to be seen. Print executions extend the campaign into adult entertainment spaces, exposing the absurdity of where women's health information is allowed to exist.

A reporting tool also invites people to document removed or restricted content, helping CensHERship collect evidence of systemic censorship and advocate for changes in platform policies.

Rather than accepting the classification, NSFW uses it to expose the problem.