Project
Too Good to be Normal
Client
KFC
Year
2026
Services
Art Direction
Campaign Direction
Description
AI-generated images are known for their bizarre mistakes, especially extra fingers and distorted hands. What started as a technological flaw has become part of internet culture, embraced by Gen Z through memes and absurd humour.
Too Good to Be Normal turns these imperfections into a creative advantage for KFC, reimagining its iconic Finger Lickin' Good through AI-generated characters with more fingers to lick.
The campaign brings this idea to life through surreal imagery, exaggerated photography, distorted typography and a bold, internet-inspired visual identity, extending across social media and outdoor advertising.
Because when KFC tastes this good, five fingers just aren't enough.
Credits
Jaime Towers
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CREATIVE DIRECTOR
Jacqueline Díaz
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Art Director
